Taking their feedback, I refined the custom Amazon Music typeface:

• Smoothed and simplified letter edges
• Focused on unique character shapes to subtly reflect Naples
• Created a blue and off-white palette inspired by the city’s colors, ensuring full accessibility contrast compliance

The revised design struck the right balance between Naples influence and Amazon brand clarity, and received enthusiastic approval from the playlist owners, who said I had “really listened and understood the playlist and where they were coming from.”

The final identity delivered a clean, confident word mark anchored in Neapolitan pride, paired with flexible templates for social, in-app, and homepage marketing. The rebrand elevated the playlist’s presence on Amazon Music, giving it a visual voice as strong and distinctive as its sound.

The successful launch helped position Partenopea as a leading space for Neapolitan music and showed the power of cultural research, creative adaptability, and cross-team collaboration in brand design.