Eat Daddy’s founder wanted a clean, simple interface that could support multiple complex features — without overwhelming users. The goal was to make meal planning and grocery ordering seamless, even for people who don’t typically plan ahead. We needed to translate his business vision into a brand identity and UX/UI design that was approachable, organized, and easy to navigate.
To fully understand the vision, I held regular meetings with the owner to align on business objectives and the target audience. We explored user needs, mapped key journeys, and held creative reviews throughout the process.
I designed a system that allows users to:
By breaking down each flow and focusing on clarity and hierarchy, I was able to present multiple features in a digestible, user-friendly way.
We landed on a clean, minimal brand identity and interface that makes organizing meals and groceries simple. The final design balances functionality and ease, empowering users to focus on cooking rather than logistics. The owner was impressed by how seamlessly the complex features were laid out, and the design became a strong foundation for development.
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This stir fry is packed with strips of beef steak, veggies, and saucy flavors for a weeknight dinner warrior that checks all the boxes.
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Beef Stir-fry
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18g
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P 18 - c 10 - f 2
18g
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Carbs
10g
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2g
fat
2g
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Honey Garlic Chicken
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18g
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P 18 - c 10 - f 2
18g
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10g
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2g
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Honey Garlic Chicken
Beef Stir-Fry
Bacon, Egg, And...
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130 cal
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18g
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18g
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fat
2g
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Quinoa fruit salad
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20,000
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20,000
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2packs
20,000
sparkling water
9:41
Italian Sparkling Mineral Water 16.9 oz Bottles
Bubly Strawberry Sparkling Water 12 oz Cans
San Pellegrino Sparkling Natural Mineral Water 8.45 oz Bottles
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60,000
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Quinoa fruit salad
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20,000
Tropical fruit salad
2packs
20,000
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2packs
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Pasta
130 cal
P 18 - c 10 - f 2
Beef Stir-Fry
2 Servings
9:41
30
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130 cal
130 cal
130 cal
18g
Protein
P 18 - c 10 - f 2
18g
Protein
10g
Carbs
10g
Carbs
2g
fat
2g
fat
Honey Garlic Chicken
Beef Stir-Fry
Bacon, Egg, And...
1 Serving
2 Servings
2 Servings
Designing a Seamless
Recipe-to-Grocery Experience
Eat Daddy is an app that helps home cooks save time by turning their favorite recipes into ready-to-order grocery lists. As someone who personally loves cooking (and spends hours planning every week), I was deeply passionate about designing this product. This project gave me the chance to combine my love of strategy, psychology, and design to create a user experience that feels effortless and intuitive.
User-Centered Design, Product Thinking andPsychology-Driven Design
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