Template Design & Scalable Asset Production, Figma & Cross-Functional Collaboration, Visual Strategy
Led the redesign of Amazon Music’s Music From playlist series, a high-visibility series designed to connect fans of movies and television shows with curated soundtracks and related music content. The original creative was outdated and aligned with a previous Amazon Music brand system, so I developed a refreshed visual approach that felt minimal, sophisticated, and imagery-first, allowing artist and entertainment visuals to take priority while introducing a custom “Music From” container inspired by the shape and structure of a clapperboard. The redesign was highly successful; the series owner praised the updated direction, and the scalable Figma template streamlined production workflows, enabling the team to quickly update playlists and supporting marketing assets across the series.
Before
Explorations
Final Deliverables and Templates
