Designed a template for the Fresh series adhering to current brand guidelines and playlist tile style guides, featuring a minimalist design at the bottom of the frame. The template supports playlists utilizing artist images and includes evergreen designs as backups. Created 101 playlists using Photoshop, with streamlined explorations and creative reviews on Figma.
The challenge of the Fresh series, involved updating a design template that had been very recently created. Collaborating closely with music programming to understand the importance of the Fresh series and the Art Director who had worked on this series previously, I updated the design to align more closely with the brand guidelines.
Created a comprehensive design template encompassing playlist tiles, social media assets, and web placements. Each playlist has its own Photoshop file, facilitating streamlined updates for artist images. This approach ensures consistency and efficiency across various platforms, enhancing user engagement and brand coherence.
Successfully implemented a globally applied template that expedited brand redesign efforts.
